A GEM Of An Idea - Founder

Ashie S. Hirji is a technology activist, evangelist, visionary and digital entrepreneur. She is also the founder of Heart In Action Enterprises Ltd., a goodwill new media social enterprise, and a co-founder & director of Asita Informatica Inc. This site represents a portfolio of some of Ashie's work.

Since 2004, she has been developing and spearheading the push to find secured multimedia end point safety tools and solutions for some of her multimedia projects. Her work currently involves working with several technology leaders globally, with a focus on empowering and mentoring young leaders in the West & developing countries and providing and designing multimedia projects with young change leaders from around the world. Ashie works within the ICT sector concerning the secured digital divide & new media sector. In addition, she is a creative producer for online multimedia content, an event planner, and co-producer of live forums for social digital media projects.

Along with several other change leaders, she has collaborated to showcase innovative social digital learning projects under the banner A Gem of An Idea and young professionals for digital innovation development under the banner Read My Lips LIVE - CHANGE IS VISIBLE Ashie is actively involved with several organizations, including an NGO, to give them platform access and deliver content access and training for various social multimedia projects.

Since 2004, she has worked with numerous musicians, dancers, athletes, fashion designers, inspirational speakers and artists of all kinds. Some of the guests that have been featured on her innovative platform during global presentations include Nile Rogers, Ashok Khosla, Noel Brown, David Randle, Terra Naomi, Eric Solomon, Deepak Chopra, Mallika Chopra, Dave Stewart, Rex Weyler, Ed Begley Jr, Phillipe Cousteau and many more.

Prior to forming Heart In Action Enterprises & Asita Informatica Inc., Ashie was in the fashion & cosmetic perfume industry and worked at fashion retail stores such as Holt Renfrew & Leone in Vancouver. Ashie founded Mon Parfum, a parfumerie on Robson Street, Vancouver in 1989. She grew the company & attracted the attention of Krikorian Italian Parfumerie Distributor & she joined Krikorian in 1991 where she continued to grow the high-end market with Krikorian. Working with high end French & Italian fashion designers, she was the national trainer for Canada for Dolce & Gabbana, Bulgari, Yves Saint Laurent, Gianni Versace & 20 Italian brand designers, managing the territory for British Columbia.

"A GEM of An Idea Social New Media Lounge"
Ethical Leaders for Change, Creative Minds Igniting Digital Innovation
Be Inspired, Be In It
Sharing Knowledge, Creating Wisdom
Innovation & Convergence for all Things Digital
Game Changing Visionaries In Action

A GEM of An Idea: Thought provoking ideas, dialogues, & curriculums take place in a real-time, platform-neutral, safe & secure environment over social networking utilities. GEM sessions and new media events unite & connect ethical, global, professional leaders who are working towards solving social and environmental challenges with a sustainable & social entrepreneurial approach.

A GEM Of An Idea - Goodwill Mission

It’s mandate is to bring together global social entrepreneurs, ethical change leaders, visionaries & professional leaders in order to take action, collaborate, share knowledge, wisdom, creative ideas & solutions through collaborative initiatives, efforts & dialogues. Resulting partnership efforts will see the creation and production of exciting interactive new media digital educational learning content & forums. Thought provoking ideas take place in a real-time, platform-neutral, safe & secure environments over the Internet. GEM sessions and event forums unite & connect ethical leaders, women and young professional change makers, who work towards solving social and environmental challenges with a sustainable & social entrepreneurial approach. GEM is about powerful leaders taking positive action to impact humanity globally in an effective and beneficially meaningful way. Our work is based on working in collaboration, whilst we empower & support many ethical youth & women leaders in the developed and developing countries who are working within their communities on the internet. We strongly believe in inclusion for Gender equality and we welcome all consciously ethical people and invite them to be part of our collective initiatives as our guests, panelists and partners.

Our secondary role: is the protection of innocent end users and communities of interest when they join during our multimedia platform for their initiatives & educational social media projects.

Our critical mission: is focused on the provision of end user protected tools for ALL innocent children, youth and women on the internet.

Thought provoking ideas take place in a real-time, platform-neutral, safe & secure environment over the Internet. GEM sessions and events unite & connect women and young professional leaders who work towards solving social and environmental challenges with a sustainable & social entrepreneurial approach. GEM is about powerful leaders taking positive action to impact humanity globally in an effective and beneficially meaningful way, and we believe in gender equality and education for all.

A Gem of An Idea – Vision 4 Shared Values & a New Form of Inclusion

Our hope and mandate for a collective vision shared by all technology developers, communities of interest and end users of communication technology, is for the recognition of the importance of corporate responsibility in the ICT and mobile sectors. This means that there must be continuing innovation and attention paid to the necessity of placing a much larger priority on minimizing the human and evironmental cost of developing, launching and utilizing new technoglogies as opposed to simply maximizing monetary rewards above all else.

A basic understanding of shared values and ethical practices, as well as the impact of corporate activity on all levels of society needs to be transformed to a higher level. This is important in order to protect those who are most vulnerable, those who are the least able to affect change, and those who are unable to speak for themselves. After all, how does it profit anyone to gain the world and lose their soul? (Rhetorical question) The innocent and the less fortunate must not be lost amid the wave and endless pursuit of investor and corporate profits. With ever-increasing areas of free-trade opening up new business opportunitites and activities on a global level, such shared values need to gain higher levels of awareness and much higher levels of importance in all aspects of business and society as a whole.

"We must become full and even leading participants in the Knowledge Society of the 21st century. That will mean embracing the values of collaboration and coordination, openness and partnership, choice and diversity – which will under-gird the Knowledge Society, learning constantly to review and revise and renew what we think we know, learning how to go on learning."

"There was a time when a single society or empire could live unto itself, culturally and intellectually – claiming dominance over other places... In the age of the Internet, knowledge is universally shaped, universally accessible, and universally applied. And successful institutions of learning must be global institutions."

         by His Highness the Aga Khan
         About the Aga Khan

L = Look and Listen
E = Emotional Bonding
A = Awareness
D = Doing
E = Empowerment
R = Responsibility
S = Synchronicity

         by Deepak Chopra

"At the center of every high performance team is a common purpose - a mission that rises above and beyond each of the individual team members. To be successful, the team's interests and needs come first. This requires "we-opic" vision ("What's in it for we?"), a challenging step up from the common "me-opic" mind-set."

         by John Murphy

"Ego expands to fill the space not filled with knowledge."

         by Jeffrey Armstrong

"Life brings you an opportunity. Do you seize it, or do you just wait, or do you play full out with what life gives you in each moment? Do you go with the flow with life?
I am life and life is me, and together we are crafting the BIG DREAM.
I have imagined & dreamed, dreaming with life. This is my dream."

         by Ashie Hirji